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Growth and Demand Manager

Barcelona
Full-time
Permanent employee

Role Description

Own FocusEconomics’ growth engine. This role is responsible for turning content, campaigns, and website traffic into measurable pipeline and revenue through paid acquisition, lifecycle marketing, and conversion optimization.

The Growth and Demand Manager defines how demand is generated and scaled in a predictable and data-driven way.

Responsibilities

Paid Acquisition (Google & LinkedIn Ads)
  • Own the strategy, setup, and optimization of Google Search, Display, and LinkedIn campaigns.
  • Build campaign structures aligned with ICPs, offers, and funnel stages.
  • Continuously test ads, audiences, and landing pages to improve performance.
Email Marketing & Automation
  • Build and manage lifecycle email programs including lead nurturing, product adoption, and re-engagement.
  • Develop segmentation, workflows, and marketing automation logic.
  • Coordinate with the Content Lead to ensure strong campaign messaging.
Website & Landing Pages (CMS / Conversion Focus)
  • Create and manage landing pages within the CMS (structure and layout).
  • Implement forms, tracking, and basic CRO best practices.
  • Ensure ICP pages, product pages, and campaign pages are optimized for conversion.
Metrics, Reporting & Optimization
  • Define and track key marketing KPIs such as MQLs, SQLs, CAC, CPL, and conversion rates.
  • Run continuous optimization cycles across campaigns and channels (test → learn → scale).
Tech Stack & Integration
  • Manage the marketing tech stack from a growth perspective including CRM, marketing automation, analytics, and advertising platforms.
  • Ensure clean handoff of leads and data from Marketing to Sales.
Tools & Interfaces
  • Google Ads
  • LinkedIn Campaign Manager
  • Salesforce
  • Google Analytics / Tag Manager
  • CMS (WordPress)
  • Close collaboration with Sales Ops, Content, and Product teams.

Requirements

  • 4–6 years of experience in B2B marketing, demand generation, or content-driven marketing environments.
  • 2+ years leading strategy and execution of growth or marketing initiatives.
  • Degree in Marketing, Communications, Journalism, Business, Economics, or a related field.
  • Hands-on experience managing paid acquisition campaigns (Google Ads and LinkedIn).
  • Experience building campaigns that generate qualified leads and sales pipeline.
  • Experience working with CRM and marketing automation platforms
  • Strongly preferred background in B2B or SaaS environments.
  • Fluent English required. Spanish is a plus.

Our Offer

  • Opportunity to build and scale the demand generation engine at FocusEconomics.
  • Hybrid work model with the flexibility to work remotely for up to six weeks annually.
  • Flexible working hours.
  • Annual learning budget provided for professional development.
  • Access to an optional private healthcare plan with Sanitas
  • Office perks include complimentary fruits and coffee.
  • Enjoy an international and multicultural workplace environment.
  • Participate in regular team events and social gatherings, including seasonal celebrations.
  • Office in sunny Barcelona city center.

About us

Based in Barcelona, Spain, FocusEconomics is a leading provider of economic intelligence through reports, data solutions, and a business intelligence platform. Our clients include senior executives from multinational and national companies, government organizations, and think tanks. To deliver the latest economic forecasts, we rely on an extensive global network of analysts from leading investment banks, consultancies, and national banks worldwide.