Head of Marketing

Permanent employee, Full-time · Barcelona

Role Description

FocusEconomics is seeking a dynamic and data-driven Head of Marketing to lead and execute a marketing strategy primarily focused on demand generation and lead generation, while also enhancing our brand and communicating the value of our unique offerings. This role is ideal for a hands-on marketing leader who thrives on analytics, creativity, and rapid execution. The successful candidate will report directly to the CEO and collaborate closely with the sales, product, and research teams to drive measurable business growth.

Responsibilities

1. Demand and Lead Generation (Primary Focus)

Design and execute demand generation strategies to attract high-quality leads and drive customer acquisition.
Leverage digital channels such as SEM, social media, email, and paid advertising.
Optimize lead management using marketing automation tools.
Enhance conversion rates through A/B testing, performance analysis, and continuous improvements.

2. Thought Leadership and Value Communication

Develop engaging content and campaigns to showcase the company’s value and reliability.
Create educational materials (e.g., white papers, blogs, webinars) to establish FocusEconomics as a trusted industry leader.
Enhance brand credibility by highlighting expertise, methodologies, and actionable insights.

3. Marketing Analytics and Reporting

Establish and track key performance indicators (KPIs) for marketing campaigns, ensuring ROI on every dollar spent.
Provide regular reporting to the management team, identifying trends, successes, and areas for improvement.
Use data to inform decision-making and refine marketing strategies.

4. Brand Development and Market Positioning

Elevate FocusEconomics’ brand recognition within target markets, ensuring alignment with the company's mission.
Oversee visual branding, messaging, and tone to create a consistent and professional market presence.
Identify and execute opportunities for PR, partnerships, and sponsorships to increase visibility and credibility.

5. Digital Presence and Website Optimization

Optimize the company website to enhance user experience and improve conversion rates.
Manage SEO strategies to increase organic traffic and improve search rankings.
Oversee the creation of landing pages and content hubs tailored to target audience needs.

6. Collaboration and Team Leadership

Lead a small, agile marketing team, fostering a culture of accountability, creativity, and results.
Collaborate with sales to align on lead quality and feedback loops for campaign effectiveness.
Partner with the Research and Product teams to ensure marketing materials reflect the depth and quality of FocusEconomics’ offerings.

Requirements

Proven experience in a senior marketing role, with a strong track record in demand generation and lead generation.
Analytical mindset with expertise in data-driven decision-making and familiarity with tools like Google Analytics, CRM platforms, and marketing automation software.
Exceptional written and verbal communication skills, with the ability to simplify complex topics for diverse audiences.
Understanding of B2B marketing and selling to multinational corporates, public sector, and financial sector clients.
Experience managing and scaling a marketing team, with hands-on execution skills.
Knowledge of macroeconomic concepts or experience in the data/analytics industry is a plus.

Key Competencies:

Strategic Execution: Ability to devise and execute plans quickly while maintaining alignment with company goals.
Innovative Thinking: Brings fresh ideas to increase lead quality, website traffic, and client engagement.
Customer Focus: Deep understanding of client personas and pain points, ensuring campaigns resonate and drive action.
Collaboration: Works seamlessly with cross-functional teams, promoting transparency and alignment.

Our Offer

A collaborative and innovative environment where your work directly impacts the company’s growth.
Opportunities to drive thought leadership in the industry.
Competitive salary and performance-based incentives.
Flexible working options and access to continuous learning and professional development.
Office in sunny Barcelona city center.

About us

Based in Barcelona, Spain, FocusEconomics is a leading provider of economic intelligence through reports, data solutions, and a business intelligence platform. Our clients include senior executives from multinational and national companies, government organizations, and think tanks. To deliver the latest economic forecasts, we rely on an extensive global network of analysts from leading investment banks, consultancies, and national banks worldwide.

Apply for this job

Thank you for your interest in FocusEconomics. Please fill out the following short form. Should you have difficulties with the upload of your data, please send an email to talent@focus-economics.com.